Students were tasked with choosing a past or future Olympics and rebranding it. The deliverables for this project was a logo, three posters, and an extra deliverable of their choice.

This rebrand of the 2024 Paris Olympics was targeted toward Parisians and people who might not be very interested in sports. It’s about emphasizing the location and environment that this Olympics is going to be in, which would in turn get them more excited about the sports. Showing pride and honoring Art Nouveau because of how integrated the style is in the various architecture around the city and has become a defining feature of Paris.